Want your branding on a roundabout? Now’s your chance
Meath County Council are currently seeking expressions of interest for the sponsorship of roundabouts throughout the county. Sponsoring a roundabout can be an opportunity for businesses to get their brand name in front of a large number of people while showing their support for the upkeep of their communities.
This scheme includes 39 roundabouts in the charge of Meath County Council. The Council is seeking to “partner with businesses, organisations or individuals who wish to raise their local profile by enhancing the county’s built environment”. Proceeds from the scheme will be used to visually enhance the roundabouts sponsored through landscaping and maintenance.
For €1000 per year, a business can have their name on a roundabout that receives traffic flow of 3,000 – 5,000 vehicles per day. For sponsorship of €4,000 per year, a business gets effectively an advert on a roundabout being circled by 15,000 to 20,000 vehicles per day.
It can be an ideal PR move for a business that wants to increase awareness of their company name, and highlight their presence in their community. It conveys a positive image for a company, linking it to the beautification of the county. The resulting advertising (through signage on the roundabout) is for 24 hours per day, 365 days of the year.
I brought this scheme to Meath County Council in 2009 and the Council passed a resolution to implement. It is only a pity that it has taken this long to get this far.
Interested parties should contact Meath County Council at: Transportation Department, Buvinda House, Dublin Road, Navan, Co. Meath C15 Y291. The closing date for the receipt of expressions of interest is 4p.m. on Friday 26th January, 2018.